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- About YG
YG Entertainment maintains the capability for unmatchable new development and production. Since 1996, YG Entertainment has produced the leading artists, such as Jinusean, 1TYM, SE7EN, BIGBANG, 2NE1, Lee Hi, etc., to the music world. Through the new casting potential, unmatched YG structured training, and world class in-house producing system, YG has been able to train artists to lead the global market. YG Entertainment has a desire to become the most preferred brand.
Through the OSMU strategy, YG Entertainment is expanding its diversified contents business model. YG is leading the initiative for digital music that can be adapted to a variety of platforms and devices, going beyond the basic album and concert activities. Besides this, it is extending its diversified management business and making a business model for the world concerning advertisements, broadcasting, characters, games, etc. YG Entertainment is a pioneer in the domain of new contents business.
YG Entertainment is aiming for the world. Through the joint venture with the top Japanese entertainment company AVEX in 2011, after already advancing into the Japanese market in 2007 by establishing YG Japan, YG was able to establish the solo label YGEX in an effort to more aggressively advance in the Japanese market. Once establishing their YG Asia headquarters in Hong Kong, YG was able to widen their influence to the larger mainland China and Taiwan. Through targeting the pop market’s natives of the United States and Europe, tangible results can be envisioned by using a differentiated approach.