본문 이동

ABOUT YG

  1. Home
  2. About YG

YG BRAND PLATFORM

The BRAND PLATFORM is a logical narrative of YG Entertainment’s brand spirit, key values, vi- sion, and statement. All of the elements of the platform should be internalized to set the direction, philosophy, and identity of the brand. It is important to manage the brand with coherence based on the BRAND PLATFORM in order to enhance the value of the brand.

YG BRAND STATEMENT

The BRAND STATEMENT is a sentence that conveys the “tone of voice” of the brand by showing the key values and vision of YG Entertainment. It portrays YG Entertainment’s passion towards taking on new challenges and creating new trends, and in turn, communicating with the public. It reinforces the image and identity of the brand by delivering the brand’s philosophy and goals both internally and externally.

YG BRAND VISION

The BRAND VISION lays out YG Entertainment’s future direction and ultimate goals. The aim is to create a brand experience unique to YG Entertainment by producing special cultural contents, and by doing so, become a brand that inspires the world.

YG BRAND KEY VALUES

The KEY VALUES are the values and norms that YG Entertainment should pursue in order to maintain a coherent brand identity. They should be internalized in all of the elements of various brand experiences and kept in mind when expressing and managing the brand.

YG BRAND SPIRIT

The BRAND SPIRIT is the sentiment that lies within all business activities and is the attitude and views shared by all participants. “TO BE CREATIVE” exemplifies the spirit of YG Entertainment, which strives to create new values through creation and innovation.