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ABOUT YG

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BASIC SYSTEM

The PRIMARY SYMBOL, which is YG Entertainment’s most iconic symbol and the core of it’s visual communication, must be preferentially used in all items. The PRIMAY SYMBOL should be used with caution in terms of it’s shape and proportion because the proportion, spacing, and shape are not subject to change. Consultation with the brand management department is required before using the PRIMAY SYMBOL in the brand’s contents.

BRAND SYMBOL
LOGOTYPE
SIGNATURE

COLOR SYSTEM

In order to maintain a consistent brand identity, only the colors in the guide should be used. Pan-tone colors should be used for spot color printing while Process colors should be used for offset printing. RGB and Hex colors should be used for online and mobile devices.

BASIC COLOR

YG DISTINCT BLACK

PANTONE® 426C

CMYK: 30 / 20 / 20 / 100

RGB: 0 / 0 / 0

HEX: #000000

YG VIBE GRAY

PANTONE® 428C

CMYK: 0 / 0 / 0 / 40

RGB: 181 / 181 / 181

HEX: #999899

SUB COLOR

YG SILVER

PANTONE® 877C

CMYK: 15 / 10 / 10 / 50

RGB: 143 / 143 / 143

HEX: #8A8D8F

YG GOLD

PANTONE® 875C

CMYK: 0 / 24 / 41 / 47

RGB: 135 / 103 / 79

HEX: #87674F

EMPHASIZED COLOR

YG HYPE RED

PANTONE® 200C

CMYK: 15 / 100 / 100 / 5

RGB: 199 / 15 / 40

HEX: C82123

RECOMMENDED BACKGROUND
STANDARD REGULATION BY BRIGHTNESS
STANDARD REGULATION BY COLOR

BI DOWNLOAD

YG Entertainment’s symbol and logotype are available for download below. To build a consistent image for YG Entertainment, the colors, shapes, proportions of the symbol and logotype are not subject to change. If you have questions regarding the use of the symbol and logo-type, please contact the department in charge.

BI_YG_Entertainment(+Guide).zip